Dependence on digital technology as a driving force to boost companies

Dependence on digital technology as a driving force to boost companies

The COVID-19 pandemic was a disruptive factor, which compelled us to adopt radical changes that could have taken several years to occur in its absence, and it has taught us several lessons that we must keep in mind. Now more than ever, we believe that digital strategies must be aligned with corporate strategies: they must be one and the same. The COVID-19 crisis has made this imperative more urgent than ever. Today there is a growing need to develop the potential ofemerging, future and disruptive technologies in order to explore all possible ways of mitigating the impact of COVID-19.

Disruptive and emerging technologies arise due to a radical change in access to products and services, and they dramatically alter the way that we interact; this has changed the ways that companies develop in emerging markets.  We are talking about artificial intelligence (AI), blockchain, robotics, 3D printing, genomics and distributed-energy systems.

Technological disruption is greater when it comes to the general proliferation of software and collaborative tools, of contactless payments; when we think of the information industry and AI technologies, automotive applications and digitalization of data; when we think of the fast-tracking of the real paper-free era, when interactions with the Public Administration and private companies will take place using digital technology, whether in the financial sector, health care.. . ; and when we think about the future of employment and new methods of working and intervening in society.
Dependence on digital technology as a driving force to boost companies

Many different sectors, from retail to the service sector, from eCommerce to healthcare, have taken action to meet the needs generated by social distancing and by the lockdown, which, as of today, has createdgreater dependence on digital technologies. The increased dependence on digital technologies has led companies to create contingency plans that consider the fast-tracking of thedigital transformation, in order to guarantee greater resilience and innovation in the face of new and future challenges.